ModelTrace

Privacy Policy

Last updated: July 12, 2025

1. Introduction

ModelTrace B.V. is responsible for the processing of personal data as shown in this privacy statement.

Contact Information: For questions about this privacy policy, please contact us.

Data Protection Officer: For specific questions about data protection, please contact our Data Protection Officer.

2. Personal Data We Process

ModelTrace B.V. processes your personal data because you use our services and/or because you provide this data to us yourself.

Below you will find an overview of the personal data we process:

  • First and last name
  • Email address
  • Phone number
  • Company name and job title
  • Account credentials and profile information
  • Payment and billing information
  • IP address and device information

3. Special and/or Sensitive Personal Data

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years of age, unless they have permission from parents or guardians. However, we cannot check if a visitor is older than 16. We therefore advise parents to be involved in the online activities of their children, to prevent data about children being collected without parental consent. If you are convinced that we have collected personal data about a minor without that consent, please contact us, then we will delete this information.

4. Purpose and Legal Basis

ModelTrace B.V. processes your personal data for the following purposes:

  • To offer you the possibility to create an account
  • To handle your payment
  • To send our newsletter and/or advertising folder
  • To inform you about changes to our services and products
  • ModelTrace B.V. analyzes your behavior on the website to improve the website and tailor the range of products and services to your preferences

5. Sharing Personal Data with Third Parties

ModelTrace B.V. shares your personal data with various third parties if this is necessary for the execution of the agreement and to comply with any legal obligation. With companies that process your data on our behalf, we conclude a processor agreement to ensure the same level of security and confidentiality of your data. ModelTrace B.V. remains responsible for these processing operations.

In addition, ModelTrace B.V. provides your personal data to other third parties. We only do this with your explicit consent.

ModelTrace B.V. does not sell your data to third parties and will only provide it if this is necessary for the execution of our agreement with you or to comply with a legal obligation.

6. How Long We Keep Personal Data

ModelTrace B.V. does not store your personal data longer than strictly necessary to achieve the purposes for which your data is collected. We use the following retention periods for the following (categories) of personal data:

  • Account Data: Active accounts retained for subscription duration + 30 days, inactive accounts deleted after 2 months
  • Technical Data: Log files for 12 months, error logs for 6 months
  • Legal Data: Billing records for 7 years (tax requirement)
  • Marketing Data: Until consent withdrawal or 12 months of inactivity

Maximum Period: We never retain personal data longer than 7 years except where required by law.

7. View, Modify or Delete Data

You have the right to view, correct or delete your personal data. In addition, you have the right to withdraw your consent for data processing or to object to the processing of your personal data by ModelTrace B.V. and you have the right to data portability. This means that you can submit a request to us to send the personal data that we have about you in a computer file to you or another organization mentioned by you.

You can send a request for access, correction, deletion of your personal data or request for withdrawal of your consent or objection to the processing of your personal data to contact us.

To ensure that the request for access has been made by you, we ask you to send a copy of your proof of identity with the request. This is to protect your privacy. We respond as quickly as possible, but within four weeks, to your request.

8. How We Secure Personal Data

ModelTrace B.V. takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. If you feel that your data is not properly secured or there are signs of abuse, please contact us.

9. Cookies and Similar Technologies

ModelTrace B.V. uses cookies and similar technologies to enhance your browsing experience, provide personalized content, and analyze our website traffic. A cookie is a small text file that is stored in your browser when you visit our website.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They enable core functionality such as user authentication, session management, and security features.

  • Purpose: Website functionality, security, user authentication
  • Examples: Authentication cookies, session cookies, CSRF tokens
  • Data collected: Login credentials, session IDs, security tokens
  • Storage duration: Session or up to 1 year
  • Legal basis: Legitimate interest (website functionality)

Analytics Cookies

These cookies help us understand how visitors use our website by collecting information about which pages are visited, how long users stay on pages, and how they navigate through the site.

  • Purpose: Website analytics, performance monitoring, user experience improvement
  • Examples: Google Analytics, page view tracking, user behavior analysis
  • Data collected: Page views, session duration, user interactions, device information, IP address (anonymized)
  • Storage duration: Up to 1 year
  • Third parties: Google Analytics (Google LLC)
  • Legal basis: Consent (you can opt-in or opt-out)

Marketing Cookies

These cookies are used to track visitors across websites to deliver personalized advertisements and measure the effectiveness of marketing campaigns.

  • Purpose: Personalized advertising, marketing campaign effectiveness, retargeting
  • Examples: Google Ads, Facebook Pixel, LinkedIn Insight Tag
  • Data collected: Browsing history, ad interactions, conversion tracking, user preferences
  • Storage duration: Up to 1 years
  • Third parties: Google Ads (Google LLC), Facebook (Meta Platforms Inc.), LinkedIn (Microsoft Corporation)
  • Legal basis: Consent (you can opt-in or opt-out)

Your Cookie Choices

When you first visit our website, we will ask for your consent to use analytics and marketing cookies. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences.

You can manage your cookie preferences at any time by visiting our Cookie Settings page.

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. These third parties may collect information about your online activities across different websites. We do not control these third-party cookies and they are subject to the privacy policies of the respective third parties.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete cookies from your device
  • Block cookies from being set
  • Set preferences for different types of cookies

Please note that disabling certain cookies may affect the functionality of our website.

10. Third-Party Links

Our Services may contain links to third-party websites or services (such as AI search model providers) that are not owned or controlled by ModelTrace B.V. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending you an email notification
  • Displaying a notice in our service

Your continued use of our service after such changes constitutes acceptance of the updated policy.